Explainer animation for Mars Launchpad
Mars Launchpad program is a global initiative that connects its brands with startups around the world to collaborate on marketing challenges. Launchpad went live in 2017 with the ambition to drive sales and marketing innovation by partnering with tech start-ups. They had two clear goals: Accelerate growth of One Demand and create a culture of experimentation and agility.
Challenge
Create a short animated video that would highlight every aspect of the Mars Launchpad program.
Approach
The video was designed around a blueprint style, which lends itself well to communicating complex concepts, the serious, “professional” style of a technical drawing is juxtaposed with the element of humor present throughout the video, which in turn makes the information appear lighter and easier to take in.
The animation was created while working for Nucco Brain studio in London.
